2017 is here and that means RANGE is once again at Outdoor Retailer Winter Market in Salt Lake City. This year, we’ve set up our first-ever Ranger Station at Venture Out, and are hosting a number of panels and activations in the space. Come by to see us and participate in one of the many rad happenings we have going down on Tuesday, January 10 and Wednesday, January 11. See below for details.
Tuesday, January 10
10:00 a.m.
The Modern Outdoors Woman
The universe rewards those that are courageous, so how can we inspire and empower women to be bold and brave by claiming their seat at the table? Join us for a panel discussion about marketing, retail, product development and community for the Modern Outdoors Woman.
Moderator: Jeanine Pesce
Panelists: Amanda Goad – Wild Women’s Project / Bold Brew PR; Jen Gurecki – Coalition Snow; Jainee Dial – Wylder Goods; Lindsey Elliott – Wylder Goods; and Outi Pulkkinen – Duckworth
2:00 p.m.
The Future of Retail
Make a statement and create lasting relationships with your customers through an omnichannel and experiential approach to retail. Gain invaluable insights from industry thought leaders so you can own the ever-evolving retail landscape like a boss.
Moderator: Jeanine Pesce
Panelists: Cooper Gill – Design Director SET Creative / Principal @ RANGE; Andrea Westerlind – Westerlind; Benji Wagner – Poler; and Mark Hansen- Topo Designs
Wednesday, January 11
10:00 a.m.
A More Inclusive Outdoor Industry
Diversity, equity, and inclusion are top of mind for the growing millennial outdoor consumer. Learn from industry experts how your marketing and media can play a role in cultivating a more inclusive outdoors while broadening your customer base.
Moderator: Gale Straub – She Explores
Panelists: Erin Berger – Asst Editor, Outside Online; Sara Murphy – JAM Collective, PR & Marketing Agency; Sevag Kazanci – Parks Project; and Kenji Haroutunian – Kenji Consults
12:00 p.m. – 12:30 p.m.
Wild in Wellness
Group Meditation lead by Autumn Salinas from Centered City Yoga in Salt Lake City.
Moderator: Andrea Praet
2:00 p.m.
Do More, Be Better
For the greater good of the outdoor community, how can we do our part to give back to the environment while building responsible brands? This panel discussion will inspire both emerging and established brands to do more and be better.
Moderator: Bryan Papé – Founder, MIIR
Panelists: Jenny Amaraneni- Founder, Solo Eyewear; Lindsey Kneuven – Chief Impact Officer, Cotopaxi; and Derrick Emsley – CEO, Tentree
xx Alex