Our holistic approach is driven by our brand expertise and our passion for the outdoors. We believe in meaningful partnerships to get to the heart of the connection between consumer and brand. We inspire and support our clients through every step of their process, working closely on collaborative research, concept brainstorming and real world production. RANGE believes these complete partnerships foster forward-thinking design and generate innovation.
TREND FORECASTING + CONCEPTS
CONSUMER RESEARCH + INSIGHTS
CUSTOM PRESENTATIONS + WORKSHOPS
RANGE specializes in collaborative trend forecasting concepts for product development, industry insights and client strategy delivered one to two years in advance of the market. On a seasonal or annual basis, our reports are comprised of macro trends, customer profiles, key shifts in the product landscape, color palettes, material and design direction, each according to client-specific needs. These presentations and ongoing relationships with major brands focus on providing predictive yet actionable bespoke content.
We offer custom-tailored client presentations and workshops on consumer and market trends, design direction and brand building, as well as dynamic public presentations for trade shows, conferences and off-site events. For retail marketing, we partner with clients from concept to go-to-market planning and execution.
EDITORIAL + BRANDED CONTENT
SOCIAL MEDIA MANAGEMENT
PRINT + DIGITAL DESIGN
We create original content through a variety of channels, offering an inspirational and unique point of view that is relevant as well as engaging. Our in-house magazine features both long and short form written pieces, commissioned photography and illustrations. In addition, we work closely with influencers and clients to craft dimensional, authentic feature stories and graphic design, placing this customized branded content in key print and web outlets.
As an extension of our content creation services, we also manage all aspects of social media platforms for select clients, curating and programming influencer activations and campaigns.
STILL + VIDEO SHOOTS
BRAND EXPERIENCE + ACTIVATIONS
DESIGN BUILD + INSTALLATION
We excel at forward-thinking concepts, visual communication, art direction and product creation no matter the medium. Our production experience ranges from photo shoots and look books to digital campaigns, product design and execution of brand experience activations and pop-ups. We love solving problems when it comes to spatial design and our design build capabilities are both nimble and responsive.
Jeanine Pesce is a dynamic creative director with the ability to inspire, interpret and execute client objectives through every step of the strategic process. As the founder of RANGE, she has become the go-to woman for tracking global trends in the outdoor, active and lifestyle categories, identifying and leading shifts in the market. Jeanine has brought her expert perspective to top-tier brands for 15 years, advising consulting clients of Paris-based agency Promostyl and crafting a uniquely interactive editorial relationship with Stylesight.com subscribers as their Senior Active Editor.
In 2012, she launched RANGE, an independent agency and magazine specializing in customized consulting, collaborative strategy and branding, multi-platform content creation, and creative production.
PRINCIPLE + CREATIVE DIRECTOR
Cooper Gill has experience from the “design-build” phase through go-to-market development, strategy and planning. He has held positions at category-defining brands including Urban Outfitters, Quiksilver and Google. Cooper specializes in fully integrated retail executions and physical brand experiences. His goal is to bridge the gap, while building lasting brand affinity across boutique and big box, fashion, tech and lifestyle. He enjoys snowboarding, surfing, riding bikes and snacking. His best friend is a Brussels Griffon named Mindy.
Whitney Connolly has a 10+ year track record of leading multidisciplinary teams on a wide range of creative, innovative projects in brand storytelling, retail design and global events. She is able to identify the front-end questions that allow a creative solution to solve a business problem, and balances future-thinking and a passion for breaking new ground with a dedication to details that deliver world-class projects.
DIGITAL CONTENT EDITOR
Johnie Gall is a writer, photographer, and producer. Her work examines the relationship between humans and the environment, the goal being to amplify stories of climate change activism, public lands policy, responsible outdoor adventure, and recreation used a tool for positive change. Her career has taken her from an editorial position at a surf magazine and photographing a series on adaptive athletes, to helping produce a 250-mile run/film project advocating for the protection of public lands, to documenting the first unsupported kayak crossing of the Florida Straits to raise awareness for refugee policy reform.
HEAD OF TREND + CONCEPT
Nina Stotler is passionate about analyzing global movements in culture and design without losing sight of real-world strategic goals. As head of trend and concept for RANGE, she values sparking creative inspiration for product development and marketing teams. Starting out as a fashion editor and writer in NYC, Nina has worked in trend forecasting for over 10 years, collaborating with companies like Levi’s, Stahl and Cole Haan. She is now based in Los Angeles and loves experiential art, swimming pools and exploring small Southwestern towns.
ACCOUNT MANAGER + CONTENT PRODUCER
Lisa Dougherty is a digital storyteller focusing on marketing and content production for RANGE, bringing her enthusiasm for art and adventure to client projects and editorial. Beginning her career in production and marketing in 2010, Lisa specialized in digital business affairs while working with companies like Google and adidas on broadcast, digital and experiential campaigns. A New York native who now calls the PNW home, she enjoys crowd surfing, exhibits and volunteering.
SOCIAL MEDIA MANAGER
Jessica Hammel has been working in the social media space for just under 10 years. In that time, she’s collaborated with teams from Outdoor Retailer, Big City Mountaineers, World Ocean Festival, Nike Snowboarding, Whole Foods, Neiman Marcus and more. In her spare time, she likes to train for run ultra-marathons. She says the trails are where she gets her best ideas.
Jonathan Cammisa is a visual artist and graphic designer. As art director at RANGE, his designs steer the brand voice across all platforms, adding a special energy to bespoke editorial client projects. He has put his unique stamp on communications for brands like Vans and Urban Outfitters, while also co-founding the Victory Press clothing line. Jonathan is based in Philadelphia and enjoys being a new dad and running with his dog.