That’s a wrap on Outdoor Retailer Snow Show 2020. After a week spent with our outdoor industry community, we’re feeling humbled, inspired and refocused. Thank you to everyone who joined us at The RANGER Station for three days of purpose-driven panels, workshops and parties celebrating the new look and feel of Venture Out. For all our friends and fam who couldn’t make it to Denver, we’ve got you covered. From live streams of our speaker series events to an insider look at how we revamped Venture Out with some modern and sustainable upgrades, here’s what you may have missed.
Stream The RANGER Station Panel Discussions
Each day of the show, we invited creatives and innovators to join us on stage to discuss trending topics that matter in the outdoor industry. The RANGER Station became a platform for creative connection where we discussed everything from how start-ups are using technology to disrupt the industry to how we can all show up to protect our National Parks. Stream the talks on Facebook now:
Get to Know the New Look of Venture Out
RANGE partnered with Outdoor Retailer on a total rebrand for Venture Out including a new logo, color palette, tagline and redesign of their signature turnkey booths. Since we also designed The RANGER Station, they asked us to come up with a fresh and forward concept relevant to the Modern Outdoor Movement. The RANGER Station is the educational and creative hub of Venture Out and the proverbial campfire our community gathers around. It’s been part of Venture Out since its inception so the turnkey booths surrounding it needed to live in harmony with the existing look and feel of the materials we already had in play.
The turnkey booths had to be modular and easily built with a low-impact footprint. They also had to be sustainable, meaning they needed to be fabricated with renewable, eco-friendly materials that had an endless life-cycle. We needed them to be democratic, inviting, accessible and engaging spaces that felt unique but also neutral so brands could tell their own personal stories. And last but not least, we needed the turnkey booths to be durable, so we could reuse them twice a year at both the Snow Show and Summer Market.
We decided to go with a direction we called “Mixed Commodity” by combining raw materials like welded mesh metal with warmer materials like Doug Fir Plywood. These materials are clean and modern, cost-effective, and truly sustainable unlike more exotic materials that can’t always be recycled or reused past their first life cycle. We opted for PALBOARD for printed graphics and a stadium seating approach to The RANGER Station seating, using stacked volumes to create a more intimate experience. Once we had the green light from the OR team, we forwarded on our renderings the talented team at Greenspace and they took over from there.
For the logo, we wanted to keep everything super minimal without too many design bells and whistles, something that felt almost like a glyph. We landed on a mark that represented adventure and discovery because Venture Out exhibitors are on a mission to push the boundaries of product and design, and move the needle in the retail, marketing, or e-commerce space.
Set Up A URL or IRL Meeting
Ready to make some moves with RANGE but couldn’t make it by our booth? Meet our team of trend forecasters, producers, strategists and storytellers and let’s chat about how we can guide your brand or business through collaborative research, brainstorming and real-world production. Request a meeting!
Sign up for the RANGE Creative Directory
Outdoor Retailer is all about creative connection, but you don’t have to go to the show to tap into our network of influential collaborators and talented contributors. Meet them and stay in the loop with the RANGE Creative Directory, a bimonthly newsletter where our industry friends and family share the inside scoop on the podcasts, gear, wellness finds and nonprofits they’re loving. We’re Creative Connectors™. Just enter your email in the black sign-up box below.
See you next show!
XX RANGE Crew. Images by Stephen Martin.