A Place to Fly Our Flag: The Ranger Station at Outdoor Retailer Winter Market 2017
RANGE has been attending Outdoor Retailer shows for over a decade, since 2005 to be exact. Now fast forward to the 2017 Winter Market show and you’ll see that RANGE has reached a distinguished milestone. With the introduction of the Ranger Station, in partnership with Venture Out, we’ve designed a place to call our own and share with you, our outdoor family. A place to fly our flag.
The Ranger Station served as the central hub at this year’s Venture Out at Outdoor Retailer 2017 Winter Market. With an emphasis on education, design and community, we were elated to host a roster of panel discussions with incredible community leaders, and engage with audiences on important issues, such as identifying the modern outdoors woman, the future of retail, and how to achieve more diversity and inclusivity in the industry. We even hosted a group meditation session! It was awesome to take a moment to practice self-care even amidst the buzz on the show floor.
With the first-ever Radical by Design pop-up, we celebrated innovative product design from both emerging and established brands in Venture Out that elevate outdoor adventure. It was an honor to feature their distinguished gear within the showcase and present the Radical by Design Seal of Approval to our friends–old and new–in person. A curated library of outdoor, lifestyle and design literature offered an opportunity for Outdoor Retailer attendees to relax and catch up on some amazing stories from our favorite writers and publications, as well as RANGE Magazine Issue Six.
With each Outdoor Retailer show, we look forward to the opportunity to reconnect with our team, friends and partners in Salt Lake City. As the outdoor industry changes, it’s important to us at RANGE to evolve and share physical space and time with the community of people we respect and admire. The Ranger Station is for you, it’s for us, the photographers, the illustrators, the writers, the retailers, and the emerging and the established brands that are shaping the industry we’ve all come to love.
Thank you to everyone who helped to make The Ranger Station a great success at the 2017 Winter Market and for the incredible energy. We couldn’t have done this without you and we can’t wait to see what kind of magic we’ll create at The Ranger Station these next couple of shows.
Radical by Design Winners:
ZEAL Optics – PORTAL Featuring RLs
Poler Stuff – Poler x Pendleton Napsack
Parks Project – Grand Canyon Skelly the Skater, Badlands Skelly the Biker, Death Valley Skelly the Skier
Rumpl – Faded Puffy Blanket
Olukai – Kualono WP
The Normal Brand – Puremeso Henley
Cotopaxi – Kusa Collection (bomber jacket)
Flowfold – Conductor 40L Duffle
Teton Bros. – Tokyo Urban Jacket
Forsake – Alma
Ninja Suit by Airblaster – MERINO NINJA SUIT
Arvin Goods- The Casual Sock
UNDERHANDED – Topography
Fisher & Baker – Greenwich Anorak
Speaqua Sound Co. – The Barnacle
Dish & DUER – No Sweat Fabric (N2X), Live Free Fabric (T2X)
Emmons Manufacturing Company – Rugged American
AVI-8 – AV-4047-04
Suburban Riot – Happy Camper Loose Fit Tee
Woolrich Footwear – Fully Wooly Lace
Coal Headwear – The Slasher SE
Teva – Original Universal Premier
Bluprint – Comfort Casual
OTZ Shoes – Bazzu Neoprene, Conody Waterproof Leather
Threads 4 Thought – Aiden Pullover
Fayettechill – McCloud
Picture Organic Clothing – Iceland ProKnit Jacket
Shwood Ltd – STABILIZED SERIES
Tentree – Juniper Tee
Images by Lisa Dougherty.