A Place to Fly Our Flag: The Ranger Station at Outdoor Retailer Winter Market 2017

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RANGE has been attending Outdoor Retailer shows for over a decade, since 2005 to be exact. Now fast forward to the 2017 Winter Market show and you’ll see that RANGE has reached a distinguished milestone. With the introduction of the Ranger Station, in partnership with Venture Out, we’ve designed a place to call our own and share with you, our outdoor family. A place to fly our flag.

The Ranger Station served as the central hub at this year’s Venture Out at Outdoor Retailer 2017 Winter Market. With an emphasis on education, design and community, we were elated to host a roster of panel discussions with incredible community leaders, and engage with audiences on important issues, such as identifying the modern outdoors woman, the future of retail, and how to achieve more diversity and inclusivity in the industry. We even hosted a group meditation session! It was awesome to take a moment to practice self-care even amidst the buzz on the show floor.

With the first-ever Radical by Design pop-up, we celebrated innovative product design from both emerging and established brands in Venture Out that elevate outdoor adventure. It was an honor to feature their distinguished gear within the showcase and present the Radical by Design Seal of Approval to our friends–old and new–in person. A curated library of outdoor, lifestyle and design literature offered an opportunity for Outdoor Retailer attendees to relax and catch up on some amazing stories from our favorite writers and publications, as well as RANGE Magazine Issue Six.

With each Outdoor Retailer show, we look forward to the opportunity to reconnect with our team, friends and partners in Salt Lake City. As the outdoor industry changes, it’s important to us at RANGE to evolve and share physical space and time with the community of people we respect and admire. The Ranger Station is for you, it’s for us, the photographers, the illustrators, the writers, the retailers, and the emerging and the established brands that are shaping the industry we’ve all come to love.

Thank you to everyone who helped to make The Ranger Station a great success at the 2017 Winter Market and for the incredible energy. We couldn’t have done this without you and we can’t wait to see what kind of magic we’ll create at The Ranger Station these next couple of shows.

Radical by Design Winners:

ZEAL Optics – PORTAL Featuring RLs

Mizu– V10

Poler Stuff – Poler x Pendleton Napsack

Parks Project – Grand Canyon Skelly the Skater, Badlands Skelly the Biker, Death Valley Skelly the Skier

Rumpl – Faded Puffy Blanket

Olukai – Kualono WP

The Normal Brand – Puremeso Henley

Cotopaxi – Kusa Collection (bomber jacket)

Flowfold – Conductor 40L Duffle

Teton Bros. – Tokyo Urban Jacket

Forsake – Alma

Ninja Suit by Airblaster – MERINO NINJA SUIT

Arvin Goods- The Casual Sock

UNDERHANDED – Topography

Fisher & Baker – Greenwich Anorak

Speaqua Sound Co. – The Barnacle

Dish & DUER – No Sweat Fabric (N2X), Live Free Fabric (T2X)

Emmons Manufacturing Company – Rugged American

AVI-8 – AV-4047-04

Suburban Riot – Happy Camper Loose Fit Tee

Woolrich Footwear – Fully Wooly Lace

Coal Headwear – The Slasher SE

Teva – Original Universal Premier

Bluprint – Comfort Casual

OTZ Shoes – Bazzu Neoprene, Conody Waterproof Leather

Threads 4 Thought – Aiden Pullover

Fayettechill – McCloud

Picture Organic Clothing – Iceland ProKnit Jacket


Tentree – Juniper Tee

Images by Lisa Dougherty.

xx Lisa