If you are interested in conceptual, outdoor-influenced apparel that bends the rules, then AXS Folk Technology should be right up your alley. Founded by my comrade Kyle Ng, this Los Angeles-based brand is acutely inspired by “the folk tradition of the whole earth catalog and the California lifestyle“.
During trade show season, I have a special ability to spot the “new new” product without even entering a booth. “New new” is very technical term that I often use to describe something so cool, it actually feels fresh to me. This is a skill I have honed over the years, and it doesn’t always happen, but when it does I become obsessed with that product. When I walked into Yakima’s booth at Outdoor Retailer a few weeks ago, I knew I had found a gem… The evolutionary Whispbar roof rack system literally stopped me in my tracks.
There has been a ton of buzz about the 3.1 Phillip Lim x Target collection and now we know why…the stuff that’s hitting the stores on September 15th is good. Really good. This versatile collection of modern wardrobe basics for men and women is both sophisticated and fun. Images of all 100 pieces have been released online and not only includes womenswear and menswear, but also accessories, travel bags, shoes, totes, and purses.
“Throughout the ’60s and ’70s, Levi Strauss and Company produced youthful and affordable sportswear items to accompany its range of stylish Orange Tab jeans.” This line of affordable, trend-driven pieces has recently resurfaced thanks the clever folks over at Levi’s Vintage Clothing and what better way to celebrate the relaunch than to throw a “Party in Your Pants” on a steamy SoCal summer day.
“A celebration of surfing as a pass time, a culture and an expression of self,” best describes the Australian brand Tallow. Like its founders, Ali Mandalis and Shannon Clynes, the brand harnesses a free spirited approach to life inspired by women, surfing and a fashion-forward approach to healthy living.
Coming down from my Outdoor Retailer high was rough, but I managed to overcome the pain by hitting up the American River for some choice car camping with a bunch of top-notch friends. The particular campground we chose, located in Coloma, is a very special place because it is literally a few hundred yards away from Sutter’s Mill, the site where James W. Marshall first discovered gold in California in 1848. This massive discovery, just a stone’s throw away from where we set up shop, eventually led to a little movement called the “California Gold Rush”, you may have heard of it. We also happened to have a front row seat to the Perseids Meteor Shower, which was in full swing on August 11th-12th, so basically we won on every level.
This is my first #AFOMFT on Range. #AFOMFT stands for “A Few of My Favorite Things”. Don’t act like you knew that because I just made it up. I even double checked on Google to make sure that no one else was using this hashtag to talk about trade shows. I would like to harness the energy of this new found power-tag by using it to highlight some of the key S/S14 items that caught my eye at Outdoor Retailer this past week.
I have been making the trek to Salt Lake City for Outdoor Retailer twice a year, for almost a decade. In fact, I think that I am coming up on my 10-year anniversary of attending OR, so for the next Winter Market, I am planning to wear my most impressive gear and pop bottles all over the trade show floor. Hopefully @quesofrito will be there to document it.
“Where is the Ramp?” This is the first question out of everyone’s mouth when they run into Amy Gunther at Agenda in Long Beach. FYI -> It is in Long Island, in someone’s backyard. What ramp are they referring to? The one that put KCDC Skateshop on the map back in 2001.