X

About

We’re Creative ConnectorsTM

We’re a female-founded, multidisciplinary team of creatives obsessed with the intersection of design + culture in the great outdoors. Experts in each of our respective fields, we’re trend forecasters, producers, strategists, storytellers, and social documentarians living our best lives in URL and IRL. A small but mighty team, we’re committed to fostering forward-thinking design and generating innovation.

We hail from different backgrounds but the common thread is a deep-seated love of the environment and an extensive understanding of the complex relationship between fashion and the outdoor industry. 

RANGE is an evolving medium and we’re flexible in an industry that is often rigid. We inspire and support our clients through every step of their process, working closely on collaborative research, concept brainstorming and real-world production because we believe meaningful partnerships get to the heart of the connection between consumer and brand.

Our holistic method is informed by an earth-first mentality. By closing the loop on people, product, and planet we use our platform to create meaningful, impactful change in the local and global community. We’re proud members of the Female Founder Collective and we stand In Solidarity with the Outdoor Industry CEO Diversity Pledge. 

Creative Services

TREND + COLOR FORECASTING
PRODUCT DEVELOPMENT
PRESENTATIONS + WORKSHOPS

We specialize in trend + concept for brand and product development delivered one to two years in advance of the market. On a seasonal or annual basis, our bespoke reports are comprised of macro and micro trends, color palettes, materials, and design direction, according to client-specific needs.

We offer custom-tailored presentations and workshops as well as dynamic presentations for trade shows, conferences and off-site events.

CONSUMER INSIGHTS
BRAND POSITIONING
GO-TO-MARKET STRATEGY

Informed by culture, data, and consumer research, we work closely with clients to refine brand positioning and overall intent. We develop go-to-market strategies inspired by our client’s vision, purpose, pillars and objectives. 

This holistic approach to product and content, offers an inspirational and unique point of view which is relevant to both the market and the consumer.

SEASONAL CONCEPT KICKOFFS
IMMERSIVE WORKSHOPS
MARKET TRAVEL + SHOPPING

To spark true creativity, one must step out of their everyday environment. We curate personalized market trips around three pillars: immersion, culture, and community. These guided journeys are meant to act as a roadmap for seasonal trend, design, and marketing direction. 

Each custom trip will be meticulously planned out and led by RANGE. Utilizing a number of sensorial mediums we’ll ensure your team is genuinely inspired and ready to dive deep into product development and supplemental storytelling.

BRAND EXPERIENCE + ACTIVATIONS
SOCIAL MEDIA + BRAND PARTNERSHIPS
BRANDED CONTENT

We excel at forward-thinking visual communication and art direction. Our production experience ranges from look books and video to activations and pop-ups.

We manage all aspects of social media platforms for select clients, from content creation and community engagement to brand partnerships. As creative connectors we pair brands with our network of artists, activists and creators to craft dimensional, authentic feature stories across multiple verticals. We also love to collaborate on customized branded content for our in-house publication, RANGE Magazine.

The Team

 

 

FOUNDER + CREATIVE DIRECTOR

VANCOUVER, BRITISH COLUMBIA

Jeanine Pesce is a dynamic creative connector with the ability to inspire, interpret and execute client objectives through every step of the strategic process. As the founder of RANGE, she has become the go-to woman for tracking global trends in the outdoor, active and lifestyle categories, identifying and leading shifts in the market. In 2012, she launched RANGE, an independent agency and magazine specializing in customized consulting, collaborative strategy and branding, multi-platform content creation, and creative production.

 

 

DIRECTOR TREND + CONCEPT

LOS ANGELES, CALIFORNIA

Nina Stotler is passionate about analyzing global movements in culture and design without losing sight of real-world strategic goals. As director of trend and concept for RANGE, she values sparking creative inspiration for product development and marketing teams. Starting out as a fashion editor and writer in NYC, Nina has worked in trend forecasting for over 10 years, collaborating with companies like Levi’s, Stahl and Cole Haan. She is now based in Los Angeles and loves experiential art, swimming pools and exploring small Southwestern towns.

 

DIGITAL CONTENT EDITOR

PHILADELPHIA, PENNSYLVANIA 

Johnie Gall is a writer, photographer, and producer. Her work examines the relationship between humans and the environment, the goal being to amplify stories of climate change activism, public lands policy, responsible outdoor adventure, and recreation used a tool for positive change. Her career has taken her from an editorial position at a surf magazine and photographing a series on adaptive athletes, to helping produce a 250-mile run/film project advocating for the protection of public lands, to documenting the first unsupported kayak crossing of the Florida Straits to raise awareness for refugee policy reform.