1. Patagonia’s Fight for Food

    Gluten-free, paleo, vegan and locally-sourced everything. We’re all a bit crazy about food these days, but Patagonia is taking us back to the basics. Food should NOURISH our bodies, CONNECT us with our cultures, and ENABLE us to make the most out of our busy days. Patagonia Provisions is Patagonia’s new-ish initiative to help communities rethink our food chain for the greater good of the food industry and our tummies. Do you really want to eat pesticide-infested foods before throwing on your gear and going for a hike?

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  2. Staying Active with AETHER

    It can be difficult to find women’s activewear that combines performance-based FUNCTIONALITY and REFINED DESIGN, which is why we’re crushing on AETHER’s new collection for Summer ’14. AETHER products are inspired by outdoor enthusiasts who live in the hustle and bustle of big cities, and the belief that activewear can be both sophisticated and technical.

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  3. Work. Out. Life.

    Sometimes, it just looks right. That is how we feel about the Australian activewear brand Work Out Life. Designed by London-based Ebru Ercon of Stella McCartney for adidas fame, the line offers design-driven performance basics with interesting accents and eye-catching florals that feel totally on-trend.

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  4. Patagonia – DamNation Screenings

    On Thursday, June 5Patagonia will present free screenings of the award-winning, feature length documentary DamNation in 23 cities nationwide. DamNation is a film odyssey across America that explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers.

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  5. Wellen Women Launches

    Several years ago at Agenda in Long Beach, CA, we had the pleasure of meeting some amazing guys that had JUST started a lifestyle/surf clothing company called Wellen. Not only were they genuinely nice guys with brilliant smiles and perfect summer hair (we are talking about you, Matt!), but they were also talented. Their approach to color and graphics are what initially drew us into their booth, so we started to chat and came to realize over the course of the conversation that these surfboard shapers-turned-apparel-entrepreneurs were about to make their mark on the surf industry in a big way.

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