Established in 2015, W’menswear is a considered collection of workwear basics reimagined for the contemporary tomboy. Created by Lauren Yates, the one-woman army behind the cult blog Ponytail Journal, the brand is a direct reflection of her diverse and distinct signature style. Inspired in part by the painterly landscapes of France, Yates produces the entire line in her native Thailand, incorporating traditional practices like indigo dying and handmade textiles as an homage to the artisan roots of eastern culture.
Clothing: W’Menswear, Ponytail Journal
Footwear: Blundstone
Accessories: Pilgrim Surf + Supply
Bags: Public Supply, Baggu
Talent: Pauline Camille
Production + Creative: Hotel Mazatlan
Photography: Maz McWilliams
Art Direction: Eva Vaughan
Collages: Jonathan Cammisa
Stylist: Nicholas DePhillips
Prop Stylist: Rose Kennedy
xx The RANGE Crew
This article was originally published in RANGE Magazine Issue Eight.