Woolrich has been making quality outdoor products and sharing its love of the outdoors with employees, partners and customers since 1830, which provides the brand with the luxury of being able to look back at its extensive archives to draw inspiration from past designs to inform its present collections. For SS17, Woolrich has revisited aspects of its ‘70s and ‘80s backpacking and hiking styles, while incorporating design cues and color stories that speak to its “Adventure Local” concept, which is about celebrating some of the most beautiful natural destinations in our backyards that are often underappreciated.
“Woolrich was the outdoor clothing of choice for backpackers in the 1970s – simple, functional silhouettes and premium materials,” says Karuna Scheinfeld, Woolrich’s VP of Design. “Back in the day no one needed head-to-toe super technical everything to enjoy the outdoors. You just put your clothes and boots on, and you go. We are all feeling that spirit of simplicity and wanting to keep things classic and easy.”
Their SS17 Adventure Local concept seeks answers two questions for consumers: “Where are you going?” and “What are you going to take?” The folks at Woolrich shared some of their favorite Adventure Local destinations in the United States, and the corresponding SS17 designs inspired by those locations, many of which feature the use of sustainable fibers, fabric and practices as part of the company’s new Eco-Rich sustainability initiative.
Where are you going? What are you going to take?
Capitola Beach, California
The low-key California coast vibe of Capitola Beach requires apparel that is equally relaxed. The men’s button up Coastal Peak Eco-Rich Shirt keeps things easy breezy in 100% organic cotton double cloth, and features a camp collar, left chest patch pocket with button closure and side vents for comfort.
Dragonfly Canyon, Utah
To complement Dragonfly Canyon’s natural color palette of flaming reds and oranges, ladies should pack the Harrington Eco-Rich Full Zip Hoodie, which sports Woolrich’s iconic Original Buffalo Check™ pattern. Made of 100% organic cotton dobby twill, the second-layer hoodie features side seam pockets and a full front zip, making it the perfect morning or early evening layering piece.
Cascade Falls, New York
All New York City dwellers know that taking a summer trip upstate to hike and cool off by a waterfall is key. When hitting this part of the Appalachian Trail, you’ll definitely want to wear breathable clothing to beat the East Coast heat and humidity like the women’s Outside Air Eco-Rich Short, which is made of a linen-cotton chambray blend and features a relaxed elastic waistband with a functional drawcord and rolled cuff. These get bonus points for having 15 UPF sun protection.
Lost Coast, California
When backpacking along the beaches of Northern California’s Lost Coast, it’s important to layer up in case the fog rolls in. The men’s Pigment-Dyed Shirt Jack is perfect for an overcast hike, complementing the moody skies above while protecting you from the sun’s rays with 50 UPF. You are guaranteed to stay warm, and more importantly dry, as you go on your seaside journey.
This article was originally published in RANGE Magazine Issue Five.
xx Alex