On Our Radar: Tallow Spring 2013/14 – SPLICE

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“A celebration of surfing as a pass time, a culture and an expression of self,” best describes the Australian brand Tallow. Like its founders, Ali Mandalis and Shannon Clynes, the brand harnesses a free spirited approach to life inspired by women, surfing and a fashion-forward approach to healthy living.

While channeling individuality and authenticity, the apparel, accessories, swimwear and wetsuits seamlessly fuse functionality with design. It is made for women who live the surfing way of life both on and off the beach. Within this expressive world, they have built a sense of community and each season commission local and international artists to contribute to the collection.

For the Spring 2013/14 collection SPLICE, Tallow presents just this; a commingling of eye-catching prints, patterns and textures. Think embroidered chambray, retro florals, trippy geometric motifs, repeated pineapple prints and ’90s velvet suede.

In addition to their coveted apres surf and swimwear collection, another big part of what makes Tallow such a magnetic brand season after season, is that through film and photography we see Mandalis and Clynes truly live the lifestyle their brand captures, and at the end of the day, you can’t get more authentic than that.

XX Jordana