Over the years I have had the opportunity to watch the evolution of Gramicci, one of my favorite outdoor lifestyle brands, as they segued from the land of crunchy basics to a fashion-forward oasis. With a visionary design team at the helm, they have literally moved the brand into a category that is more aligned with ready-to-wear than frumpy outdoor apparel. How did they do this? Well, take a look at their new S/14 collection Wander with US, which is chock-full of super cute silhouettes (there are not one, but two overalls for women’s), unexpected colors, decorative prints inspired by exotic travels and eco-friendly performance fabrics that actually function. Boom.