1. Escape + Explore: Beach Bums, Sonoma County – Part I

    I just spent the last week getting lost in Northern California with some of my best friends. Since it was the 4th of July, we figured that the only real way to celebrate was to go car camping at the beach, it basically doesn’t get more American than that. We managed to stir up quite a bit of adventure, which included some serious beach combing sessions, hiking and coastal scrambling, speed-boating and river rafting, rope swinging and dice games for shells.

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  2. Agenda WNMS Launch @ Space 15 Twenty

    Hay girl hayyyyyy, have you heard? AGENDA trade show is launching a new segment JUST FOR LADIES called Agenda WMNS. Just thought you should know. Cultivated by one of my favorite humans, industry vet Vanessa Chiu, Agenda WMNS will be a “forum aligning aspirational, influential, pretty things”. It will live inside a new section of the show in Long Beach called “The WOODS” and will open up a dialogue for women’s fashion-forward apparel in the the action sports arena like never before.

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  3. On Our Radar: Danny MacAskill + Red Bull #Imaginate

    People are always asking me what the secret to a successful marketing strategy is. My response is usually pretty simple…originality and innovation. I like when brands think outside of the box in terms of approach and execution, regardless of whether it is a campaign, a catalogue or a digital activation. All of these pieces play an integral role in the overall image of the brand. Red Bull knows a thing or two about innovation. They have set the bar pretty high, you could even say they have reached stratospheric heights (lol), so I am not afraid to admit that they have completely blown my mind with their latest episode of Danny MacASkill’s Imaginate series… Read More

  4. Creative Conversations: Gramicci – S/14 Wander With Us

    Over the years I have had the opportunity to watch the evolution of Gramicci, one of my favorite outdoor lifestyle brands, as they segued from the land of crunchy basics to a fashion-forward oasis. With a visionary design team at the helm, they have literally moved the brand into a category that is more aligned with ready-to-wear than frumpy outdoor apparel. How did they do this? Well, take a look at their new S/14 collection Wander with US, which is chock-full of super cute silhouettes (there are not one, but two overalls for women’s), unexpected colors, decorative prints inspired by exotic travels and eco-friendly performance fabrics that actually function. Boom.

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  5. Hypothetical Trips + Packing Tips: Tokyo

    Since I have lived most of my adult life on the road traveling for work, I often feel like a bit of a gypsy. Over the years, I have collected tons of tips from “travels pros” and I have since become sort of a “packing pro” myself. People always ask me what I bring along when I hop on a plane, so this post is inspired by what I would pack for a hypothetical trip to Tokyo, from clothing to beauty products and gear. Trust me, this isn’t my first rodeo.

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  6. James Turrell – A Retrospective @ LACMA

    Yesterday, I had an out of body experience so profound that I had to come home and immediately write about it. I spent the day at LACMA, taking in part 1 of the James Turrell Retrospective. Parts 2 and 3 of the tri-city exhibit, which will highlight the many milestones in Turrell’s luminary career, are set to launch at the MFAH on June 9 and the Guggenheim Museum on June 21, and then continue on to Europe shortly after.

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  7. Through the Lens: Emily Maye

    I discovered Emily Maye’s photographs while digging through Manual For Speed one day. I am a sucker for visual story telling, so I visited her website and pulled some images into a folder on my desktop. Every once in a while I would open the folder, and cruise the through the collection that I had become slightly obsessed with. Predominantly known for her work within the cycling circuit — she has spent the better part of the last two years traveling the globe trailing teams and documenting races —  Emily has an uncanny ability to capture the exact moment when art and sport collide, and as you all know, that is the moment I live for.

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  8. On Our Radar: Grigsby’s 1949

    I was thrilled when I caught wind of friend Jesse Grigsby’s new line, Grigsby’s 1949. When his pops decided to shut down their long-standing family auto shop in Santa Monica, Jesse didn’t know what to do with himself. After exhausting all options with extensive soul searching, he serendipitously stumbled upon a collection of his grandfather’s old school cameras, hand painted model airplanes, photographs, and slides at his family home and less than a year later, Grigsby’s 1949 was born.

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  9. 15 Years of Gonz & adidas @ HVW8 Gallery

    HVW8 gallery in LA has been chosen to host an exhibit honoring Mark Gonzales, as he celebrates 15 wild years with adidas. “Mark Gonzales is considered to be the father of modern, street skating. Mark, commonly known amongst his peers and fans as ‘Gonz’ or ‘The Gonz’, has been named the most influential skateboarder of all-time by Transworld Skateboarding magazine. His imaginative and spontaneous style was one of the main founding forces of street skateboarding and today still turns the inconceivable into reality.”

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