On Our Radar: Beyoncé’s IVY PARK Athleisure Brand Releases its First Look Book
Beyoncé has partnered with Topshop’s Sir Philip Green on the new athleisure brand IVY PARK, and has just released a look book highlighting pieces from the SS 16 collection. Consisting of 200 garments, the collection features yoga pants, hoodies, sports bras, bodysuits, jerseys and more. Some notable standouts for SS 16 include the black embossed crewneck sweatshirt and the sheer white honeycomb bomber jacket.
While you might expect Beyonce’s line to put fashion before function, pieces have been manufactured with sweat-wicking, non-pilling and high-tech fabrics, and feature bonded holes for headphone wires to listen to your favorite workout mix and reflective prints for safety during nighttime runs.
IVY PARK will make its retail debut on April 14 at Topshop, NET-A-PORTER and Nordstrom. In the meantime, check out the SS 16 look book in our gallery below.
Images via Hypebeast.