On Our Radar: Nau Utilizes Vision And Design To Elevate Sustainability Practices
Our friends at Nau are upping the ante for production standards in the outdoor and active lifestyle industries through a new sustainability-centered business model. The brand’s Fall 2015 collection of outerwear features six 650-fill down jackets created from 100% recycled goose and duck down. The apparel and its creation processes have proven to be both groundbreaking and environmentally conscious innovations, and we are especially excited about the compelling storytelling campaign for the collection’s release.
Nau has created a totally stunning video series to take you through the start-to-finish practices that bring recycled down to life. The first two episodes of “The Story of Recycled Down” were released online this month and are appropriately named Design and Collect, with Clean coming October 13. Taking the audience through the details of the production process, these videos fit perfectly into Nau’s mission of redefining business. The campaign truly proves that the brand’s commitment to sustainability includes transparency and open communication with their audience. What’s even more admirable is that Nau’s 650-fill recycled down meets all of the same quality standards as virgin down, so you can bundle up with confidence this winter.
This process has been years in the making and we are always on board when original design and innovative materials combine to make an amazingly functional product. Check out the videos below to learn more about the inspiration, design and sourcing of Nau’s newest ultra sustainable material.
Images courtesy of Nau.