Geoff McFetridge for Patagonia

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L.A.-based artist Geoff McFetridge has created some pretty rad artwork for one of our favorite socially conscious brands, Patagonia, over the years. Not only a fan of their products, but also the way they conduct their business, Geoff was recruited by Patagonia’s Surf Ambassador Chris Malloy to collaborate with him to help the brand develop their “Ocean Initiative” surf line’s identity. He also created The Sea Rambler for the Patgonia store in Cardiff, a sketch that turned into a T-shirt graphic that turned into a piece of workable art in the form of a surfy/rickshaw/shower situation for a cash wrap display.

Since then, the artist has created pattern and T-shirt designs, as well as Patagonia’s “What the Pluck?” animated video, which explains how the brand has developed a 100% traceable down policy. It’s not an easy topic to discuss, but Patagonia is never one to shy away from getting the truth out there. Their process for collecting down never involves the geese being force-fed or live-plucked like other companies do when sourcing down feathers, which is definitely a policy we’re cool with. You can check out Geoff McFetridge’s Patagonia artwork in our gallery, watch the “What the Pluck?” video below, and take a look at Patagonia’s 100% Traceable Down collection here.

Images courtesy of Geoff McFetridge

xx Alex